Lazlo has invented a new way for retailers and brands to get more value out of digital stored value. Our solution embeds these instruments inside dynamic media like videos and GIFs.

Consumers can buy and share freely, while receiving content and offers from brands they love. And the entire process is fully secure for everyone.

We’re Champions of Experience.

We believe that giving, sharing and getting stored value should be seamless, simple and fun.

A Team of Fintech, AdTech and Lottery Experts.

Our accomplished team has decades of experience from across the stored value spectrum. Together, we saw a problem—that the future of stored value was being driven by those who defined its past. So we invented a better way.


Management Team


Chris Demetree

CEO & Founder

Chris has more than 25 years of experience building successful technology businesses. Prior to Lazlo, he was a founder and partner in V-P Ventures (VPV), a private investment firm focused on early stage and private equity transactions. Before VPV, he held C-level roles with successful startups including Recordant, STC Corp., Intelligenxia and Urban Media. He has a B.S. in Industrial Management from Georgia Institute of Technology.


Mike Pinkus

President, CTO & Founder

Mike is a seasoned technology leader with over 20 years’ experience as an executive leader, product manager, solutions architect and engineer. He has founded four startups with venture and institutional partners. He holds multiple technology patents, including several for lottery and gaming systems.

Gregory Baker

Chief Operations Officer

Greg has 25 plus years of experience developing project management offices (PMOs) and leading global consulting/professional services organizations in the software and call center industry. Greg has held executive positions and provided operational leadership at a diverse portfolio of corporations including First Union Bank, Witness Systems, Knowlagent and Recordant.

Art Kiuttu

SVP, Gaming & Lottery

Art has more than 30 years of experience in lottery gaming. Prior to Lazlo, he held senior sales and marketing roles at the Oregon Lottery, IGT, Scientific Games. He is a graduate of Oregon State University.



Richard Char

Verifone, Citi, Blackhawk

Richard Char is a former lawyer, investment banker, tech company CEO, and now payments and commerce innovator. He has held senior executive roles with Verifone, Citi Enterprise Payments, Blackhawk Network and more.


Mike Passilla

JP Morgan Chase, Elavon

Mike Passilla recently retired from his role as Vice Chairman of Commerce Solutions at JPMorgan Chase & Co., following three years as Chief Executive Officer of Merchant Services at Chase Paymentech and JPMorgan Chase & Co. He has more than 23 years of sales, marketing, and consulting experience in building winning sales organizations and optimizing marketing relations.

Andy Payment

Verifone, First Data

Andy Payment is a global marketing leader focused on helping disruptive technology businesses develop winning market strategies. He is the founder and CEO of Symbiom, a B2B sales and marketing advisory, and former Head of Global Communications for Verifone.


Jeffrey McConnell

American Express, First Data

Jeff McConnell has earned a reputation as a successful CEO and now as a leadership advisor. As a Partner at The Koblentz Group, he assesses and recruits the talent required to enhance valuation for the company’s Technology and FinTech clients.